/ OVERLOOKED / In a world gone mad for smart, game-saving hybrids and super game-improvement long irons that fly 240 yards, you might think the fairway wood is on the verge of becoming a Walkman among iPods. But its sturdy work ethic keeps its place secure. Under a benign exterior lies technology that will make you look better than you know you really are. It’s the kind of blue-collar performance that leads to more intelligent tee shots, more greens in regulation, more pars saved. Once reserved as an attack weapon solely for the warrior class, today’s fairway woods offer improved stability, new heat off the face and even the occasional creative space-age material. In these bottom-line times, that means they’re easier to hit than ever. Fairway woods just need a better PR campaign. Here are 13 new models to help the cause.